Sunday 01 August 2010
An Introduction to Virtualization ; Choosing the right solution for the task; Building a sandbox; Configuring the virtual machine; Honeypotting; Malware analysis; Application testing; Fuzzing; Forensic analysis; Disaster recovery …
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Book Review: Virtualization for Security « Infosanity's Blog
Dubai – Eton Institute announced the next series of Website Design & Development workshops which enable anyone to build their brand online. Participants learn how to create their own website and also receive a FREE internet domain name as a step towards building their own website.
The website design and development workshops focus on building a website from ground up using simple tools readily available on a personal computer. Participants gain practical knowledge of design, development, domain registration, hosting, promotion, content management and much more.
Dr. Eli Abi Rached, Managing Director of Eton Institute commented: “Due to the recent economic downturn, more people are spending time and money online than ever before. That’s one of the primary reasons why it’s very important for every small business and entrepreneurs to use the social web to make an impact.”The workshop is invaluable to self employed business owners and entrepreneurs alike who haven’t yet launched their personal or business websites.” the Website Design and Development workshop is a part of a 3 series workshop which will be conducted over the next two months. The first workshop will be conducted on followed by the Website Design & Development II workshop scheduled to follow after it on the 19th .The four hour workshops are conveniently scheduled to be conducted on Saturdays from 10:00am to 2:00pm and are inexpensively priced at AED 490/- only! Limited places are available and prior registrations are encouraged to avoid disappointment. Anyone interested can call 800 ETON (8003866) or visit www.eton.ac for more details.
November 21, 2009 – (HOSTSEARCH.COM) – Building on the success of their popular VPS Hosting Plans, Cirrus Tech,…
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Web Hosting News – Canadian Web Host, Cirrus Tech, Launches New …
Web Hosting Blog – Toronto, ON – Building on the success of their popular VPS Hosting Plans, Cirrus Tech, hopes to attract small and medium-size businesses (SMBs) that require a comprehensive web hosting solution with their VPS for SMBs …
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Cirrus Tech Launches New SMB VPS Hosting Service
bizjournals Inc., has selected Caspio’s enterprise solution for building and deploying database-driven cloud applications. For more information on Caspio’s cloud computing platform, “We’re excited about the Caspio partnership, because it will help us leverage the vast array of proprietary data products we produce in print, as well as open new doors for our reporters to share more data and analysis with our readers online,” said Huntley Paton, executive editor of bizjournals. “We’re a national leader when it comes to producing local-business research, but up to now, we haven’t had the right tool to bring our research projects to life on the web. Now, with Caspio, we do.” bizjournals, Inc. is the online media division of American City Business Journals, the largest metropolitan business newspapers publisher in the United States. It operates the websites for each of the parent company’s print business journals as well as a Web-only site with local business news and information catering to the Los Angeles area. Characterized as being among the “Best of the Web” by Forbes magazine, bizjournals’ sites have nearly 9 million unique visitors per month. Their archives contain 1.8 million business news articles dating back to 1996.”Looking at the level of creativity and success bizjournals has achieved in the industry, I can’t wait to see what they will do with Caspio,” said Frank Zamani, founder and CEO of Caspio. “Our media clients continuously find innovative ways to use our cloud technology to engage with online readers, drilling down to the local level with interactive community applications.”A pioneer in Platform-as-a-Service since 2000, Caspio offers one of the most mature platforms available today; incorporating an enterprise-grade database, point-and-click tools for rapid application creation, and a scalable and reliable infrastructure for highly-trafficked web applications. Enterprise customers also have access to 24/7 professional support, private online training, free project consultations and service-level guarantees.
In addition to its extensive customer list of Fortune-500 companies, government agencies, universities, and small to medium sized businesses, Caspio works with hundreds of media companies and powers applications for over 80% of the nation’s top 100 newspaper websites.
Learn more about Caspio’s enterprise cloud application platform at www.caspio.com/enterprisecloud/, or call 650-691-0900 ext. 731.
About Caspio, Inc. Caspio, Inc. (www.caspio.com) is the world’s leading on-demand do-it-yourself web application creation platform. The company’s philosophy is to empower business users to create and deploy web databases, forms, and applications easily and without programming. Caspio’s platform-as-a-service replaces coding with intuitive point-and-click wizards, enabling users to rapidly produce web database components for capturing, publishing, and managing data online. Caspio shrinks development time from weeks to hours, and from thousands of dollars to a small monthly fee. Caspio’s customers range from one-person entrepreneurs to Fortune-500 corporations, digital media giants, government agencies, and educational institutions.
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PepsiCo is quickly building customer loyalty by combining social networking tactics with branded merchandise. Here’s how your company can do the same.When Pepsi stepped up to sponsor the South by Southwest (SXSW) conference in Austin, TX earlier this year, it signaled to the social media world that it wanted to join the digital party. SXSW, known as the “Super Bowl of digital media,” is the largest gathering of digital influencers in the country. Pepsi, which had already been dipping its toes in the social media waters, knew that it needed to “go where the fish are,” if it wanted to build outposts within key digital communities, says Joshua Karpf, manager of digital communications for PepsiCo.Social media has evolved into a key marketing and communication tool – Forrester Research estimates that $716 million will be spent on social media marketing this year, growing to $3.1 billion by 2014. Social media is all about building relationships, being personal and reaching out online to highly-targeted communities with the goal of engaging and expanding a company’s customer base. The idea is to get people talking about your company, your product, and of course, to get your product into their hands.With that in mind, Pepsi ultimately made a giant splash at SXSW with its PepsiCo Podcast Playground – four custom pods at which conference attendees could conduct live podcasts and interviews to generate content about events and innovations at the conference. People could go online and blog and tweet about what was happening, all the while sampling Pepsi products at a special beverage bar set up in the Playground. Karpf likens SXSW to Woodstock, a sort of reunion for digital creative types: technology entrepreneurs, Web site developers, bloggers, gamers, programmers, investors and anyone else who has a shared love of cutting-edge technology and outside-the-box thinking.
Unlike traditional media, social media is “not pitch-y,” says BlogTalkRadio’s John Havens, director of partnership marketing and integration, explaining that the idea is not just to say “buy my stuff” but rather, to let the consumer know that “I know who you are” and try to engage them by providing some sort of valuable piece of information. BlogTalkRadio, the social radio network that allows hosts to create free, live, call-in talk shows using only a phone and computer, partnered with Pepsi at its Podcast Playground, conducting interviews and live podcasts from the conference.
Pepsi’s specially-created Twitter visualization, called “PepsiCo Zeitgeist” tracked and aggregated the many Twitter conversations going on around the conference, helping to generate over four million impressions on blogs and Web sites. The Zeitgeist proved to be a great tool for attendees at the conference, Karpf says, as it provided a constant stream of comments and advice, from what panel discussions to see to what restaurants to visit. The feed was hugely successful, and drew attention to events at the conference as well as to the Pepsi brand. It accomplished Pepsi’s goal of providing value, but also generating conversation about the brand itself.To create buzz ab out its products, Pepsi set up a “Sierra Mist Sun Lounge” at SXSW where people could sample its two new Ruby Splash products, diet and regular, as well as cocktail versions of the drink. Welcome kits given to all conference attendees contained Ruby Splash sunglasses and T-shirts tied to the new product, brightly themed “liquid sunshine.” In addition, Pepsi promoted new Mountain Dew flavors at SXSW’s Screenburn Arcade, the video game segment of the conference. In that area, Pepsi created a cool retro lounge that featured playable game systems from the 1970s, ’80s and ’90s, and of course, new Mountain Dew flavors served to all guests.Engaging Bloggers Promotional products can be valuable in connecting the online and off-line experience in social media campaigns, but the products used need to be “relevant and specific to your audience,” says Bart Casabona, senior manager, communications/new media, Pepsi-Cola North American Beverages. Pepsi puts a lot of effort into engaging bloggers, establishing relationships with this influential group and then getting “invited” into their environment, Casabona says. “We try to provide some type of ‘value-add’ that drives conversation around our brand,” he says. Typically, Pepsi doesn’t just ship prizes to bloggers, but rather, the company engages them in conversation, gets them excited about the product, then helps them devise giveaway prizes to award on their site.Case in point: In January, Pepsi created a Super Bowl prize pack for certain bloggers to award to their individual audiences in a timely, fun promotional offer tied into the Super Bowl. Pepsi has sponsorship rights to the big game, and wanted to further associate the Pepsi brand with the event. “There’s always a lot of great chatter in anticipation of the Super Bowl, as well as during and after the game, and Pepsi wanted to be part of that conversation, in a natural way,” Casabona says. A total of 100 Pepsi Super Bowl Ultimate Party Packs, valued at $250, were given to 90 bloggers (some gave away multiple prizes), which contained Pepsi products and branded NFL merchandise, including a beverage pail and a snack helmet. The contest was very popular with numerous bloggers who featured contests on their sites to give away the party packs.Michelle Cox, owner of the Mom blog Lipstick to Crayons (www.lipsticktocrayons.com), offered the Pepsi Party Pack to her followers. She calls the prize pack “fabulously popular” with her readers. She praises Pepsi for not only recognizing the influence of Mom bloggers, but for “embracing that influence and choosing to work with us as it reaches into the social media realm.”
The giveaway contest boosted Cox’s site traffic, doubled the average number of comments posted on the site and also increased the number of incoming links. The timing with the Super Bowl worked well. Cox says, “It always helps your site traffic when a name as recognizable as Pepsi is mentioned.” January 2009 traffic to her site increased about 30% over the previous year, and while Cox can’t say for sure that it was entirely due to the Pepsi giveaway, she does assert that it was the popular post on her site for several days running. Getting the Influencers on BoardIn a separate promotional effort, Pepsi enlisted nontraditional agency Grow Marketing Group to reach certain highly-targeted “influencers” to help create buzz for its new Sierra Mist Ruby Splash. Grow Marketing founders Cassie Hughes and Gabrey Means say the targeted, customized approach they used in promoting Sierra Mist aims to insert the brand into the real world, making sure “the right people have the brand,” and relying on face-to-face contact, rather than just the online experience. They created an extensive database for Pepsi of potential Sierra Mist influencers who would presumably spread the word about the drink. The experiential marketing concept was to solicit these “cultural commentators” to serve the new Pepsi beverage at social events that they were hosting, and then talk about it to their friends, family and colleagues. Grow Marketing calls such events “samplifiers.”Grow Marketing’s strategy was to naturally integrate the brand into an influencer’s social calendar. “Hey, you’re having a volleyball tournament, we’ll meet you, with tons of product,” Hughes explains. Such events can make great use of promotional items: Samplifier parties featured Sierra Mist, of course, but also such promotional items as sunglasses and Ruby Splash-scented misters and car air fresheners. While most of the parties were not large in terms of the number of guests, the idea is that the guests who do attend spread the word among their social network – a non-digital version of social media. Some of them might end up spreading the word online, but the objective is just to get people talking about the brand and to get product into their hands. Grow Marketing calls social media a tool to expand a program, but also points out that ultimately, the brand still needs to engage with its consumers.Casabona says that the company’s marketing mix is “as rich as ever,” and includes both traditional and social/digital media efforts. However, he acknowledges that the company is investing more in the social and digital media space, calling these initiatives “a common thread” among Pepsi’s many brands. The company has regular dialogue with its consumers on Twitter and is constantly monitoring that site, as well as spaces like Facebook and YouTube. “You’d be hard-pressed to find a Pepsi initiative without some social media component,” he says. BlogTalkRadio’s John Havens sums up the mass migration to social media this way: “If you’re not looking at social media in marketing, your competitors already are.”
the leading company in India to offer white label ‘hosted’ Microsoft Exchange and collaboration services, announced the appointment of Mr. Raghu Kumar as the Chief Executive Officer of GlobalOutlook. Associated with the company since its inception as the Advisor, Raghu helped in building the service model for the company.His responsibilities encompass bringing in strategic partners and increase Indian as well as the global sales figures. He will be accountable in acquiring more end users through the partners with Whitelabel platform and launch new features & services for end users. Raghu will provide thought leadership to the company and facilitate in shaping GlobalOutlook’s mission and vision to help accelerate the growth.A graduate from Delhi University and Ex Captain of Indian Army, Raghu Kumar had been associated with various communication technology companies in different capacities. He has rich experience in scaling teams, M&A, selling across geographies and proved ‘operational excellency’ for years. He had held the position of CEO both at JP Mobile India, a Developer of innovative & award winning mobile business email software and at Good Technology India, a Developer of real-time push mobile email software. Raghu Kumar was instrumental in launching mobile communication products & services in India through JP Mobile He played critical role in integration and transition, when Motorola acquired Good Technology and later played key role at Motorola Good Technology Group and as Solution Center Head at, TCS was responsible for building mobile teams and solutions, prior to joining GlobalOutlook. At GlobalOutlook, he brings his enriching experience of building companies, teams, software products & services, especially his understanding of the requirements of enterprises and SMEs. He also brings strong experience of working with carriers as partners. Guest Faculty at IIM, Ahmedabad, he is also an active members of various associations like NASSCOM, HYSEA, TiE and an active speaker at various seminars and industry forums.“We are delighted to have Raghu on the board. He comes as the natural choice for leading the company because of his strong association with GlobalOutlook and deep understanding of the business. The wisdom gained out of his vast experience would be of immense value in providing GlobalOutlook the necessary impetus to grow”, said Mr. Dayakar Puskoor, Executive Chairman GlobalOutlook.
Commenting on the appointment, Mr. Raghu Kumar said, “Though I’ve closely associated with GlobalOutlook since its beginning, I am delighted to officially come on board and look forward to leading and driving company’s growth as both SaaS and Cloud computing is emerging strongly and accepted . At GlobalOutlook, I will facilitate identifying new competencies, expanding into other geographies and developing strategic partnerships. I hope that with my experience in this domain, I’ll be able to guide the growth of GlobalOutlook onto the global stage.”
About GlobalOutlook GlobalOutlook offers Hosted Exchange and Collaboration tools for any Business. GlobalOutlook facilitates collaboration, usability, and information management. GlobalOutlook has developed its state-of the-art White Label Partner Platform to enable partners/resellers to white label the entire service under their brand name without any manual intervention. This white label program is built entirely using latest Microsoft technology. The hosted Microsoft Exchange and Web servers are located in world-class datacenters, constantly managed by highly-experienced specialist technicians and engineers. GlobalOutlook delivers business email with 24×7 customer support through our Microsoft Certified staff. For more information, please visit globaloutlook.com
A leading provider of low cost, easy to use online computer backup storage services, today announced that it has expanded its capacity to support its Magic Backup online customers by moving into to Switch and Data’s Denver Hosting Facility. Building and operating Magic Backup’s online storage service at Switch and Data
facilities allows us to provide increased bandwidth and security for our customers, but also allows us to scale our infrastructure for growth in a highly compliant technical environment, including SAS70 certifications,” said Edwin Harper, Chairman and CEO for Magic Softworks. “Switch and Data gives us a secure, reliable, scalable place to house our infrastructure, to move our members’ data in and out of our cloud environment.”
“We are pleased to work with Magic Softworks to provide its customers with online storage,” said Ernie Sampera, Senior Vice President and CMO for Switch and Data. “Backing up computer data is as important to the business operations of small and medium businesses as it is to enterprises, supporting work-at-home business and personal computers. Magic Backup is not only a cost effective option, but operating within our environment, a technically superior one.”Switch and Data sites are state of the art facilities and have been certified as SAS 70 Type I and II compliant for co-location and data center services. “SAS 70″, as it is commonly known, defines the professional standards used by a service auditor to assess the internal controls of a service organization and issue a service auditor’s report, which is referred to as a SAS 70 audit report.
Magic Backup is simple and easy to use. The service works automatically to back up user-created files including documents, spreadsheets, email, digital pictures, videos and music. Magic Backup allows even the most casual PC users to get their data backed up with no configuration or knowledge of backup applications whatsoever. In addition, sophisticated users have a range of configuration options at their disposal. Magic Backup is available for both Windows XP and Windows Vista operating systems.Magic Backup’s Premium Business Service offers a simple-to-use but feature-rich web based Management Console that IT Administrators can use to manage the back-up process for any computers in the organization, including the following capabilities:Federated/self service provisioning of users and passwords, Enable/disable individual PC backups and downloads, Automatic backup status monitoring and email alerts, Management reports summarizing backup activity for all protected PCs.
Security procedures including controlled restore access and password expiration policies. Data encryption on a redundant data storage system to protect from unauthorized access, but ensuring availability.
For more information or to sign up for a risk-free 15 day Magic Backup trial, About Switch and DataSwitch and Data is a premier provider of network-neutral data centers that house, power and interconnect the Internet. Leading content companies, enterprises and communications service providers rely on Switch and Data to connect to customers and exchange Internet traffic. Switch and Data has built a reputation for world-class service, delivered across the broadest colocation footprint and richest network of interconnections in North America. Switch and Data operates 34 sites in the U.S. and Canada, provides one of the highest customer satisfaction scores for technical and engineering support in the industry, and is home to PAIX® – the world’s first commercial Internet exchange. For more information on Switch and Data, Magic Softworks, Inc.Magic Softworks, Inc. is a privately held company dedicated to providing the premier lineup of online backup products and services to home, small and medium business customers. Magic Softworks partners with VARs, ISPs and Information Service Providers to bundle the online Magic Backup service, along with the partner’s value added sales and service offerings. Magic Backup comes with a robust set of unique features including easy installation, zero configuration, simple restore, file versioning, deleted file protection and easy access to backed-up files from any Web browser. Magic Backup also features an advanced throttling technology which allows it to perform continuous automatic backup without interfering with the normal use of the computer. To contact Magic Softworks
