Sunday 01 August 2010
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Vancouver,recently featured a break-out presentation on the first day of the event, with Founder and President of eBridge Marketing Solutions, Hartland Ross, discussing ways that hosting companies can make their marketing more effective. Mr. Ross explained, ”These are people who are always searching for new ideas and could benefit from more sophisticated marketing techniques specific to the hosting industry. What I’m presenting will give them an understandable, useful capsule of some critical marketing techniques that they can start using right away. These are the things we help our clients with every day.”
The presentation – Step by Step Ways to Increase your Sales and Decrease Costs – covered such key topics as:
Defining and reaching your target market How to position yourself with respect to your target market and your competition How to create a marketing matrix of different media to give your message maximum exposure to the right people The importance of tracking results Easy, inexpensive ways to build customer loyalty
Practical tips for decreasing costs and increasing sales
The session will be followed by a Q and A session, and Mr. Ross will arrange to email copies of his presentation, on request, following HostingCon, which runs kevin Gold, Conference Chair of HostingCon 2009 noted, ”Mr. Ross is a highly regarded professional in online marketing. I am pleased to have him participate in our marketing track and to share what he knows with our attendees.”Hartland Ross is an online marketing strategist, entrepreneur, and founder and president of eBridge Marketing Solutions. He is an expert in the principles of marketing, strategy and business development, and has a strong entrepreneurial background in internet start-ups and online advertising. Starting his online marketing career in the early 1990s, Hartland is highly regarded in the hosting industry and, to date, has worked with over 150 web hosting companies, providing business growth, marketing strategy and industry direction, advice and recommendations. Hartland is a sought after speaker and online authority who is often interviewed and quoted in various industry related case studies and articles. He is a graduate of the University of BC, holding a Bachelor of Science degree and a Master degree in Business Administration, with a focus on Business Strategy.
eBridge Marketing Solutions is a provider of Internet marketing services. Their progressive solutions enable clients to effectively and efficiently meet their online marketing objectives and advertising requirements. As a marketing agency that specializes in developing and administering cost-effective internet marketing campaigns, eBridge offers advertising, consulting and strategic planning, search engine optimization, website design, ecommerce development, business brokering, article and press release writing, advertising campaign management and more. HostingCon is the world’s largest conference and trade show serving the hosted services industry. In its fifth year, HostingCon brings together web hosts, data centers, software-as-a-service (SaaS) and other infrastructure providers who make the Internet work. HostingCon is an iNET Interactive event.
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Houston, Texas The Planet IT hosting provider, has joined the Microsoft BizSpark Program, where The Planet can provide early-stage startups with free Microsoft software, which otherwise may be unaffordable for certain companies.
As a gold-certified Microsoft partner, The Planet offers the program to qualified companies through its status as an official Network Partner and Hosting Provider. Hosting, as outlined by Microsoft, are simple and direct. Companies must be actively engaged in the development of a software-based product or service; the company must be privately held and in business for less than three years; and it must generate less than U.S. $1 million in annual revenue.
Urvish Vashi, general manager for The Planet’s Dedicated Servers line of business offered, “Both The Planet and Microsoft are committed to lowering the barrier to entry for small and emerging companies,. As entrepreneurs develop business plans and face the stark reality of start-up costs, they look to save money so they’re able to preserve hard-fought capital for their development resources, particularly in today’s difficult economic environment. Coupled with a hosting solution from The Planet, the BizSpark program offers extraordinary value.”
The BizSpark program provides qualified start-ups with access to vast resources that would otherwise be unavailable to emerging companies:
Software: Companies gain access to full-featured development tools, including Visual Studio Team System, plus production licensing for Windows Server and SQL Server. The only fee is a $100 program offering, payable to Microsoft at the end of participation in the program.
Support: BizSpark provides professional technical support from Microsoft, connecting participants to a global community of business experts who can help guide start-up companies through the hurdles of growing a business.
Visibility: Companies gain global visibility to audiences of potential investors, clients and partners.
The Planet is a leading provider of On Demand IT Infrastructure solutions, hosting more than 20,000 small- and medium-size businesses and 18.5 million Web sites worldwide. Customers have the power to choose from the broadest range of hosting solutions in the industry, from dedicated servers, Managed Dedicated Servers, Northstar Managed Hosting and data center colocation, all backed by 24×7x365 support. With the best choice of servers, software tools and world-class service, backed by state-of-the-art data centers and an enterprise-class network.
There are thousands of web hosting companies on the internet offering a wide range of services for all types of small and large websites. With the development.
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Why Shared Hosting Is Better Than Dedicated Hosting …
